Current:Home > FinanceMeet the woman who runs Mexico's only female-owned and operated tequila distillery -WealthMindset Learning
Meet the woman who runs Mexico's only female-owned and operated tequila distillery
View
Date:2025-04-17 14:12:57
The world of tequila is one of many male-dominated industries, but one female entrepreneur has managed to build her own tequila business from the ground up – all while employing other women.
Melly Barajas is the master distiller behind the aptly named “Leyenda de Mexico” (Legend of Mexico) tequila. Of the nearly 140 tequila distilleries in Mexico, hers is the only one that’s led and operated solely by women.
It’s located near the town of Valle de Guadalupe in the state of Jalisco, Mexico, a region famous for the distilled alcoholic beverage made from fermenting the sugars of the blue agave plant.
“All this adventure started because of my love for my dad,” Barajas told ABC News.
“I was talking to my dad one afternoon, and he told me he wanted to have a tequila. And you know, my dad was my hero, my prince charming. How could I not give him that?” Barajas said.
When that conversation happened more than 20 years ago, Barajas was about 20 years old and on her way to becoming a fashion designer.
“I didn’t even drink tequila. I never saw myself grinding agave, working in the sun, growing plants,” Barajas said.
Barajas says people early on doubted that she would be able to survive in the industry.
MORE: Meet 4 entrepreneurs making their mark during Women’s History Month and beyond
“Predictions were that I wouldn’t even last six months in this business. I wanted to enter a world ruled by men, by people who had grandparents or great grandparents in the business, people who already had a tradition,” Barajas said.
Barajas says that when she started interviewing people, everyone who showed up was a woman.
“Some of the workers are single moms, women who want to leave their town, who want something different for themselves,” Barajas said.
“They are my motivation. It motivates me to see what they do to get ahead, to survive,” Barajas said.
The process begins in Los Altos de Jalisco, where the rich soil and favorable weather conditions make the region the perfect breeding ground for rows and rows of blue agave. The company says they don’t use any pesticides or fertilizer on their crops.
Large agave bulbs weighing up to 55 pounds make their way from farm to factory, where an assembly line of women heave the bulbs into a gigantic masonry oven to be roasted. The inside of the bulbs turn soft and release the sweet juices of the plant, which is the main ingredient of tequila.
Twenty-four hours later, the juice is sent to one of the storage tanks in the middle of the factory for fermentation, which can take up to 12 days, Barajas said.
Aida Carvajal Ruvalcaba, a mother of five and grandmother of seven, took her first job at the factory nine years ago, going from gardener to security manager. She gets emotional talking about what the support of Barajas has meant to her over the years.
“She has always been there for me. She is always taking care of me,” Ruvalcaba said.
MORE: Celebrating Latina entrepreneurs
Sandra Barba, a single mother of two young children, started as a seasonal worker seven years ago and was at first insecure about her skills and future at the factory.
“I was doing something out there and Mrs. Melly comes and tells me ‘Sandra, I want to talk to you.’ I thought I was getting fired. Melly asked me, ‘What do you do? Are you in school? What are you going to do after this?’ I replied, ‘Nothing.’ And she said, ‘Well, then stay with us, you are such a good asset,’” Sandra told ABC News.
Sandra is now the head chemist of the factory.
The company makes more than 1,300 gallons of tequila every day for six different brands – four of which are owned by Bajaras. The award-winning tequila is sold in multiple U.S. states and even Canada, earning Barajas the moniker "Queen of Tequila."
Bajaras' father died before he got to see his daughter's success, "but he is seeing it all from heaven," she said of realizing her dream.
“I would like my legacy to be that women feel capable and are able to dream. For me, that is wonderful. I don’t know if that legacy will endure, but I’m doing what I’m supposed to be doing, and what I believe I should be doing,” Barajas said.
ABC News' Clarissa Gonzalez contributed to this report.
veryGood! (4)
Related
- Sonya Massey's family keeps eyes on 'full justice' one month after shooting
- Vitriol about female boxer Imane Khelif fuels concern of backlash against LGBTQ+ and women athletes
- Paris Olympics highlights: Simone Biles, Katie Ledecky win more gold for Team USA
- Screw the monarchy: Why 'House of the Dragon' should take this revolutionary twist
- 'Stranger Things' prequel 'The First Shadow' is headed to Broadway
- Olympic medal count: Tallying up gold, silver, bronze for each country in Paris
- When does Noah Lyles race? Olympic 100 race schedule, results Saturday
- 'SNL' cast departures: Punkie Johnson, Molly Kearney exit
- Olympic women's basketball bracket: Schedule, results, Team USA's path to gold
- 5 people wounded in overnight shooting, Milwaukee police say
Ranking
- Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
- Trump and Vance return to Georgia days after a Harris event in the same arena
- At Paris Games, athletes can't stop talking about food at Olympic Village
- Olympic medal count: Tallying up gold, silver, bronze for each country in Paris
- 'Meet me at the gate': Watch as widow scatters husband's ashes, BASE jumps into canyon
- Steve McMichael, battling ALS, inducted into Hall of Fame in ceremony from home
- USWNT vs. Japan highlights: Trinity Rodman lifts USA in extra time of Olympics quarters
- Monday through Friday, business casual reigns in US offices. Here's how to make it work.
Recommendation
Southern California rocked by series of earthquakes: Is a bigger one brewing?
Inside Gymnast Olivia Dunne and MLB Star Paul Skenes’ Winning Romance
Taking Over from the Inside: China’s Growing Reach Into Local Waters
Why Simone Biles is leaving the door open to compete at 2028 Olympics: 'Never say never'
Jury finds man guilty of sending 17-year-old son to rob and kill rapper PnB Rock
At Paris Games, athletes can't stop talking about food at Olympic Village
Analysis: Simone Biles’ greatest power might be the toughness that’s been there all along
USA's Jade Carey wins bronze on vault at Paris Olympics